This course looks at social media and how easy it is to be effective with social media without any experience. It addresses how appropriate use can enhance and influence your relationships with your audience whether that may be current or future customers.
Social media presence is key for every business and, if used correctly, is a great tool to connect with your patients, increase your business and brand awareness. The course shows you how to start to implement a social media strategy which can then be evolved as you progress both individually and as a brand.
Topics:
Introduction
Audience
- Defining your audience
- Choosing your social media channel based on your audience
- How to use social media to direct a post to your target audience
Different types of social media content
- Interactive Content
- Visual social content
- Relatable / emotional content
Language
- Define your business’ voice
- Do’s and don’ts in language on social media
The CPD material is suggested as a base to use to reflect upon how social media can influence your practice which will require further time and repeated viewing. You are also encouraged to create or adapt your own social media strategy.
It is anticipated that this will lead to 2 hours of CPD activity.
To access the course once purchased, please head to your account page and click “My Courses”.
